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Astaxanthin is a carotene – carotenes are natural pigments, similar in molecular structure to the more familiar beta carotene that colors carrots and other vegetables and fruits.

Junk food creates a toxic mess in our bodies, but fresh fruits and vegetables hold the key to cleaning us out.

Smartphone technology has ushered in advanced communications, but it’s also revealed a troubling array of possible health concerns.

Scientific research and anecdotal evidence both support the theory that nutritional supplements are an essential part of overall wellness.

The ‘King of the Carotenoids’ does more than add red pigment to krill oil and other foods. It delivers antioxidants to the heart, brain, energy and more.