Purity Products® Privacy Policy


Effective Date: 3/21/24

        PURITY PRODUCTS (“PURITY PRODUCTS,” “we,” “our,” or “us”) respects your privacy. We provide this Privacy Notice (“Privacy Notice”) to describe how we collect, use, and share the information collected from individuals who visit our website at www.PURITYPRODUCTS.com or any other PURITY PRODUCTS’ related website, webpage, application, social media, or other Internet, mobile, or wireless offerings no matter how accessed (collectively “Website”).

Colorado, Connecticut, Montana, Oregon, Texas, Utah, and Virginia residents should review this Privacy Notice and also click here to access the supplemental PURITY PRODUCTS STATE PRIVACY NOTICE.

Please read this Privacy Notice in its entirety.

If you do not agree with the terms of the Privacy Policy, please do not use the Website.


        When using our Website, you may voluntarily provide information about yourself, including your name, street address, email address, telephone number; Purity Products and/or Purity Rewards™ account and password information that you create; commercial transactions you may initiate with PURITY PRODUCTS, such as when you purchase Products and Services or initiate reoccurring purchases, such as through Our SuperSaver™ Perks program, or redeem your PurityPoints™; Products and Services history and preferences; and any other information you choose to provide.  For example, we collect this information when you join our email list, create an account, leave a review, contact us, or interact with us for any other purpose.  We may also collect your mailing and billing information when you place an order with us.

        We automatically collect information relating to your interactions with us and our Website, including browser type, IP address, pages visited and other activities on the Website,  device type, and time and date of visit.  We may also obtain additional information about you that may or may not be directly linkable to you. Examples include, but are not limited to, aggregate information, analytics information using cookie IDs, advertising segment information, advertising IDs/cookie or device information. See the “Digital Advertising & Analytics” section of this Privacy Notice to learn more about the use of this information and the choices available to you.  


We may use the information we collect for any lawful purpose, including the following:

  • To fulfill your orders;
  • To respond to your inquiries, including questions about order status;
  • To operate and improve our products and services;
  • To operate, personalize, and improve the Website, including for analytics purposes;
  • To send updates, promotions, and marketing materials that may be of interest to you;
  • To comply with the law and to maintain the security of our Website; or
  • With your consent, or as otherwise disclosed at the time information is collected.


We may share the information we collect with other parties, including the following:

  • With third-party service providers who process information on our behalf, such as payment processors, data hosting services, and email service providers, all of whom use information solely to provide contracted for services to us;
  • With any affiliates or joint venture partners that we may have in the future;
  • As part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding;
  • Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, to protect our rights or the rights of third parties, or to protect the safety or security of any person or entity;
  • With your consent or as otherwise disclosed at the time of data collection or sharing.   

        We may share information that has been de-identified or aggregated without limitation. The Website may offer interactive features, such as the ability to leave reviews, that you can use to communicate with other Website visitors or to submit and post your own content.  If you disclose information in one of these forums, this information can be viewed, collected, and used by others.

        Our Purposes for Processing Personal Information. We use and disclose the personal information we collect for our commercial and business purposes, as further described above in the “Information Use” section of this Privacy Notice.

        We may use and share aggregated and deidentified information to the extent permitted by applicable law.  When we use deidentified information, we maintain and use the information in deidentified form and do not attempt to reidentify it, except to check whether our deidentification processes satisfy the requirements of applicable law.


        We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms.  Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Website and other sites or apps over time, including information about relationships among different browsers and devices.  This type of advertising is known as interest-based advertising.

        You may visit the DAA Webchoices tool at www.aboutads.info to learn more about this type of advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program.  You can also exercise choices regarding interest-based advertising on your mobile device by downloading the appropriate version of the DAA’s AppChoices tool at https://youradchoices.com/appchoices.

        The PURITY PRODUCTS website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

        If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices exercised through the DAA Webchoices tool.  Note that electing to opt out will not stop advertising from appearing in your browser or applications.  It may make the ads you see less relevant to your interests.  

        We may also work with third parties that collect data about your use of the Website and other sites or apps over time for non-advertising purposes.  PURITY PRODUCTS uses Google Analytics and other third-party services to improve the performance of the Website and for analytics and marketing purposes.  For more information about how Google Analytics collects and uses data when you use our Website, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

        Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, our Website may not function as intended.


       The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties. 

       The Website may provide links to third-party websites or apps.  We do not control the privacy practices of those websites or apps, and they are not covered by this Privacy Notice.  You should review the privacy policies of other websites or apps that you use to learn about their data practices.

        The Website also includes integrated social media tools or “plug-ins,” such as social networking tools offered by third parties.  If you use these tools to share personal information or you otherwise interact with these features on the Website, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public.  

        Your interactions with third-party companies and your use of their features are governed by the privacy policies of the companies that provide those features.  We encourage you to carefully read the privacy policies of any accounts you create and use.

        Your Choices.  To opt out of our email marketing, you can use the link provided at the bottom of each marketing message.  If you opt out of our email marketing, we will still send you messages related to our transactions and relationship with you, such as order confirmations.

        For choices with respect to third-party interest-based advertising activities, please see the “Digital Advertising & Analytics” section above.


        If our information practices change, we will post these changes on this page. We encourage you to visit this page and to review the Privacy Notice periodically to learn of any updates.


If you have any questions or concerns about this Privacy Notice, the practices of this Website, or your interaction with this Website, please contact us:

        By Telephone at: 855-944-3311
        By Email at: privacy@purityproducts.com