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*Redeem a minimum of 5,000 points or more ($5.00) at a time. Not including sales tax and after all other discounts are applied. Points cannot be redeemed for cash or applied towards previous orders. Points expire in 3 years.
Note: The NEW Purity Products® Rewards Program replaces the existing in-the-box Super Saver coupon program (less paper = a healthier environment).
Optimized Krill 500™ - "The Pill That's Small That Does It All™"
Introducing Optimized Krill 500™, "The Pill That's
Small That Does it All™". Optimized
Krill 500™ features 500mg of krill oil + 500mg
of ultra pure and concentrated fish oil + 500 IU of vitamin D. Experience the
Optimized Krill 500™ difference - krill oil delivering incredible support
for joint comfort, complemented by fish oil promoting heart, cardiovascular and
brain health.* Krill Oil has been heralded for its unique phospholipid complex
and the powerful Astaxanthin it provides. Phospholipids carry the EPA & DHA
directly into the cells, allowing the human body to absorb them more easily.
They are also important in protecting cell membranes from free radicals.
Astaxanthin, one of nature’s most powerful antioxidants, helps protect
the body’s tissues from oxidative stress, along with a wide range of other
health-supporting benefits.* Purity’s Optimized Krill 500™ is in a league of its own
due to the combination of 500 mg of ultra-pure Krill plus 500 mg of highly
concentrated Omega-3 Fish Oil and 500 IUs of Vitamin D.
Optimized Krill 500™ - 67% More Krill than the Leading Brand
Two capsules of Optimized Krill 500™ provides 500 mg of Krill oil with an additional provision of 500 mg of
Fish Oil for advanced joint, cardiovascular and brain health support.*
The Optimized Krill 500™ breakthrough lies in the ground-breaking marriage of
Krill Oil with Purity’s elite, ultra-pure, super-concentrated fish oil. Each two
soft gel serving contains 1100 mg of omega-3 fatty acids from krill and fish
oil. Omega-3 fatty acids found in fish oil and Krill Oil are vital for
maintaining a balanced, nutrient-rich diet aimed at promoting overall
cardiovascular health and healthy brain function.* This is achieved at the
cellular level, where long-chain omega-3s can positively affect cell structure
and function through a variety of complex mechanisms.*
Friend of the Sea Krill Oil
Neptune NKO® Krill Oil has earned Friend of the Sea (FOS) Certification by
complying with strict Krill sustainability criteria; which ensure that the Krill
stock is not overfished and that harvesting of Krill does not adversely impact
the ecosystem and seabed environment. Friend of the Sea is a non-profit marine
conservation group whose mission is preservation of the earth’s marine
Krill Biochemistry: The Phospholipid Advantage
The fact that DHA and EPA in Krill oil are linked together with
phospholipids—the same molecular component that builds human cell membranes—creates
a distinct advantage for absorption and bioavailability of the omega-3 fatty
acids. In addition to serving as effective carriers of omega 3s, phospholipids
boast health benefits of their own. Phospholipids help maintain cell membrane
function and work as antioxidants to protect cells against free radicals.* This
"phospholipid advantage" is the important difference between krill and fish
Astaxanthin in Krill Oil
Krill oil is also rich in astaxanthin, a carotenoid cousin of beta carotene
that delivers a rich multitude of benefits for important health needs such as
cardiovascular function, skin wellness, healthy eyes, muscle endurance and
normal immune function.* Researchers in
Japan noted under laboratory conditions that astaxanthin exhibits effective antioxidant activity. Optimized Krill 500
bestows 500 micrograms of astaxanthin per serving for wide-ranging support
against oxidative stress generated by free radical activity throughout the
The Best of Both Worlds – Krill plus Omega-3 Fish Oil from Norway
While fish oils are a greater source of DHA and EPA, they do not contain all of the valuable compounds found in krill oil. But with Purity’s
Optimized Krill 500, you get the BEST of BOTH worlds in one single
formula. Unlike typical krill products, Purity’s is strongly fortified with
ultra-pure, super-concentrated fish oils, ensuring a generous dose of DHA and
EPA. All in, including the 300mg of krill oil, you’ll
enjoy a full 1100 mg of omega-3 fatty acids. In addition, Optimized Krill 500 provides 1000 IU of Vitamin
D, as well as the extremely valuable carotene, astaxanthin.
In addition, human clinical trials indicate that supplementing the diet with Krill Oil may help to:
Support cardiovascular health & function*
Promote brain health & cognitive function*
Support joint health and function*
LemonLock® Freshness System
Purity's LemonLock® Freshness System locks in purity and seals in freshness.
Omega-3s such as Fish Oil and Krill Oil provide a host of health benefits for
the body. But just like real food, Omega-3s are better for you when they are
fresh. Old fish oil can go rancid, and oxidation in rancid fish oil can lead to
unpleasant fish oil burps. Purity starts out with ultra-pure, superior quality,
concentrated Omega-3s, preserving them with our scientifically advanced
LemonLock® Freshness System. Unlike other companies whose Omega-3s may go
rancid, our LemonLock® System infuses our Fish and Krill Oils with a potent
antioxidant complex - sealing in the purity of our Omega-3s. It's a difference
you can experience.
We are pleased to inform you that our fish oil undergoes numerous scientific processes providing a product of superior quality and purity.
Purity Products' Omega-3 Fish Oil is:
Pharmaceutical Grade -- made in a Pharmaceutically licensed facility (in Norway)
Third Party Tested
These steps ensure that every capsule
contains Omega-3 fish oil that is highly purified and completely
Each and every lot is laboratory tested for an
extensive battery of impurities, including PCBs. The results of
these tests consistently prove our fish oils come in far below the
acceptable California Prop 65 limit for PCB's.
To achieve the highest standard in
specifications of finished product, our manufacturer adheres to the
highest quality control measures, including:
Manufacturing License for Medicinal products, as well as certification from the Norwegian Food Control Authority
EU GMP Certified
Written SOP's to comply with cGMP
Finished products that meet and often exceed United States Pharmacopeia (USP30) specifications
Certificates of Analysis available
SOP for approval of raw materials, and they perform quality audits at suppliers' sites
Compliance with the Public Health Security and Bioterrorism Preparedness and Response Act of 2002