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Jason Kam
Jason@purityproducts.com

CONSUMERS TELL ALL AT PURITYPRODUCTS.COM - REVAMPED SITE FEATURES CONSUMER REVIEWS AND RATINGS ON OUR ENTIRE LINE OF PRODUCTS

October 21, 2008

PLAINVIEW, New York

Purity Products, a world leader in the development and marketing of dietary supplements, has enhanced their website to be more interactive and focused on the consumer community. The new enhancements allow customers to comment on and review products, a key feature for consumer purchase decisions.

Studies show more than 90% of Americans on the internet search for information and testimonials from their peers before they purchase products in stores. “We know how important product reviews have become on websites like amazon.com. We also want to make sure our customers are given the opportunity to be heard. With such a loyal customer base, our ratings and reviews section has enhanced our website business, and we expect that to continue”, said Anuj Gupta, Purity Products’ Chief Information Officer.

All website visitors can submit a rating and review of the product of their choice simply by clicking on “write a review” on an individual product page. The reviews are then published a short time later and available for others to read.

Purity Products is confident the new consumer feedback section of their website will help grow their business, spawn new product initiatives and better ways to satisfy consumer demand in the future.

About Purity Products

A recognized leader in the dietary supplement industry, Purity Products' is committed to providing customers with a dynamic line of elite evidence based nutraceutical supplements. Established over 15 years ago in 1993 by Jahn Levin, the current President and CEO, Purity Products' focus remains on creating very satisfied customers through our dedication to quality, purity, innovation and elite customer service. Headquartered in state-of-the-art facility in Plainview, New York, President, Jahn Levin says, "Our goal is to exceed our customers expectations with not only our nutritional products, but also our service. We aim to treat every customer like they have a friend in the vitamin business, and we measure success one customer at a time." Working with a Panel of Advisors who leads new product innovation at Purity, VP of Product Development Jason Kam says, "the plethora of clinical evidence and studies conducted on nutraceuticals has never been greater. Purity's heritage remains faithful to creating products that are steeped in well established, clinical science."

As a company that prizes civic responsibility and charity, Purity Products contributes a portion of every sale to the Vitamin Angels, whose mission remains to eradicate Vitamin A related deficiency blindness in Third World Countries by the year 2020. To learn more about the Vitamin Angels, visit www.vitaminangels.org. Purity Products is also a corporate sponsor of the Wild Dolphin Project, which conducts research to glean a better understanding about dolphin behavior in the wild. Specifically, the WDP studies and reports on a specific pod of free-ranging Atlantic spotted dolphins (Stenella frontalis), and reports what they have learned to the scientific community. Learn more at www.wilddolphinproject.org.

Purity has a steadfast commitment to the environment and conducts business in an environmentally friendly fashion. Operating in a carbon efficient manner to minimize our carbon footprint, Purity has fully offset our carbon emissions as a partner with www.CarbonFund.org. To learn more about Purity's environmental stewardship, our going green campaign and other company initiatives - please visit our website at www.purityproducts.com.