Premium Grade, Ultra-Refined, Concentrated Fish Oil

The omega-3 fatty acids in fish oil provide scientifically backed support for the heart and circulatory system, joints, the brain, skin, eyes, and more. Each serving contains a potent 975 mg of EPA and 750 mg of DHA—the two powerhouse omega-3's that researchers believe are responsible in large part for the health benefits of fish consumption. This ratio of EPA to DHA is in line with current expert recommendations for the ideal composition of fish oil capsules.¹ As part of Purity’s commitment to product quality, Ultra-Pure Omega-3 Fish Oil is not only concentrated—it is also "molecularly distilled." This process removes contaminants from the fish oil and locks in the purity.

The Fish Oil Advantage

Omega-3 fatty acids are found in several forms, and some of them work more efficiently in our body than others in helping us maintain our health. For example, a large-scale review of scientific literature analyzed dozens of well-designed studies that had investigated the potential benefits of omega-3s on human cardiovascular health. The authors concluded that omega-3s from fish or fish oil had stronger evidence of cardiovascular benefits in the research subjects studied than omega-3s from other sources like flaxseed.² The omega-3 fatty acids from plant sources, known as ALA, face barriers to becoming EPA & DHA in your body. It is estimated that perhaps 5% to 10% of ALA is converted to EPA in your body, and only 2% to 5% may then become DHA.³ Therefore, fish oil is a more direct route to supporting the production of the type of eicosanoids that we want to see active inside of us.

Research Update-Fish Oil Benefits Cognitive Performance and Cardiovascular Health!

In a noteworthy new clinical study published in the Nutrition Journal (Nov 22, 2012) a group of 44 healthy middle aged to elderly subjects achieved better cognitive performance after taking 3 grams of fish oil daily for just five weeks. This placebo-controlled trial utilized the "cross-over" study method which means the participants took either fish oil or a placebo for 5 weeks, followed by 5 weeks off and then switched to fish oil or placebo for another 5 weeks. After taking fish oil, subjects had improved scores on tests of working memory and selective attention. Indicators of cardiovascular health also showed positive changes that were directly correlated to the gains in cognitive function.

Cardiovascular Maintenance

Fish oil is perhaps most renown for its contributions to heart health. In fact, the American Heart Association put forth specific recommendations for regular fish consumption or, for people who may benefit the most from an increase in omega-3s, about 1 gram daily of DHA & EPA from omega-3 fatty acid capsules.⁴ This is because the active ingredients in fish oil (DHA & EPA) are able to promote a favorable balance of blood lipids, including trigylcerides, and to support the maintenance of a healthy heart rate and blood pressure.⁵ For optimal heart health, experts have even suggested aiming for target levels of EPA & DHA in red blood cell membranes. They suggest that this goal may be reached with a daily quantity similar to that found in a serving of Ultra-Pure Omega-3 Fish Oil.⁶

Healthy Looking Skin

The sun can be hard on our skin, which is one more reason to take fish oil capsules. Science has shown that orally consumed EPA (in the form of omega-3 capsules) in humans can produce a more favorable skin reaction to the type of light generated by the sun.^{7, 8} The typical Western diet is very low in omega-3 polyunsaturated fatty acids, and sometimes this shows right where everyone can see it. Many researchers believe that omega-3 intake is, in some people, dramatically linked to how their skin looks. The DHA & EPA from fish oil are very influential in how your body produces eicosanoids—and when this chain of events is localized in the skin, these omega-3s help you maintain normal, healthy skin.^9-11

Comfortable Joints

Attention was drawn to fish oil when 20th century analyses of Greenland Inuits revealed their remarkably good heart and joint health compared to Western cultures where the consumption of fish was lacking.¹² Since then, the biochemical effects of fish oil on joint health have been demonstrated repeatedly in human research studies. Fish oil interacts with hormones in the body called eicosanoids, which in turn can affect flexibility and comfort in joints.¹⁴ The omega-3s in fish oil also interfere with the production of reactive oxygen species throughout the body, providing additional benefits that can translate into comfort where you need it.¹⁴

Central to your Nervous System

DHA & EPA are crucial not only during periods of brain development, but also for normal brain function during adulthood. It should be no surprise then that—through the evaluation of results from many research studies—scientists have concluded that the continuation of optimal brain function as we age is in part dependant on our consumption of omega-3 fatty acids.¹⁵ Since many brain cell membranes are rich in DHA, it is also not surprising that inadequate intake of this nutrient is thought to contribute to more rapid decline of the structure and function of these brain cells.¹⁶ In fact, studies have shown that DHA & EPA can enhance brain reactivity and attention, as well as promote a balanced mood.^{17, 18}

Multifaceted Support

Ultra-Pure Omega-3 Fish Oil is not made for one purpose—it’s made for several. Science has shown that the DHA & EPA in fish oil both contribute to the healthy and comfortable function of joints, the maintenance of cognitive abilities, healthy looking skin, and enhancement of cardiovascular health. On top of that, Purity’s distillation process ensures world-class purity and quality.

Ultra-Pure Omega-3 Fish Oil Helps To Support:

• Healthy heart and cardiovascular function*
• Healthy joints and normal flexibility*
• Brain health, normal focus and mood*
• Healthy skin and circulation*

This product contains soybean and fish (anchovies and sardines).

References

1. Gebauer, S.K., et al., n-3 fatty acid dietary recommendations and food sources to achieve essentiality and cardiovascular benefits. Am J Clin Nutr, 2006. 83(6 Suppl): p. 1526S-1535S.
2. Wang, C., et al., n-3 Fatty acids from fish or fish-oil supplements, but not alpha-linolenic acid, benefit cardiovascular disease outcomes in primary- and secondary-prevention studies: a systematic review. Am J Clin Nutr, 2006. 84(1): p. 5-17.
3. He, K., Fish, long-chain omega-3 polyunsaturated fatty acids and prevention of cardiovascular disease--eat fish or take fish oil supplement? Prog Cardiovasc Dis, 2009. 52(2): p. 95-114.
4. Kris-Etherton, P.M., W.S. Harris, and L.J. Appel, Omega-3 fatty acids and cardiovascular disease: new recommendations from the American Heart Association. Arterioscler Thromb Vasc Biol, 2003. 23(2): p. 151-2.
5. Ninio, D.M., et al., Docosahexaenoic acid-rich fish oil improves heart rate variability and heart rate responses to exercise in overweight adults. Br J Nutr, 2008. 100(5): p. 1097-103.
6. Lee, J.H., et al., Omega-3 fatty acids for cardioprotection. Mayo Clin Proc, 2008. 83(3): p. 324-32.
7. Shahbakhti, H., et al., Influence of eicosapentaenoic acid, an omega-3 fatty acid, on ultraviolet-B generation of prostaglandin-E2 and proinflammatory cytokines interleukin-1 beta, tumor necrosis factor-alpha, interleukin-6 and interleukin-8 in human skin in vivo. Photochem Photobiol, 2004. 80(2): p. 231-5.
8. Sies, H. and W. Stahl, Nutritional protection against skin damage from sunlight. Annu Rev Nutr, 2004. 24: p. 173-200.
9. Logan, A.C., Omega-3 fatty acids and acne. Arch Dermatol, 2003. 139(7): p. 941-2; author reply 942-3.
10. Koch, C., et al., Docosahexaenoic acid (DHA) supplementation in atopic eczema: a randomized, double-blind, controlled trial. Br J Dermatol, 2008. 158(4): p. 786-92.
11. Rubin, M.G., K. Kim, and A.C. Logan, Acne vulgaris, mental health and omega-3 fatty acids: a report of cases. Lipids Health Dis, 2008. 7: p. 36.
12. Cleland, L.G., et al., Fish oil -- an example of an anti-inflammatory food. Asia Pacific Journal of Clinical Nutrition, 2005. 14 (CD Supplement): p. 66-71.
13. Cleland, L.G., M.J. James, and S.M. Proudman, The role of fish oils in the treatment of rheumatoid arthritis. Drugs, 2003. 63(9): p. 845-53.
14. Calder, P.C., n-3 polyunsaturated fatty acids, inflammation, and inflammatory diseases. Am J Clin Nutr, 2006. 83(6 Suppl): p. 1505S-1519S.
15. Freund-Levi, Y., et al., Omega-3 fatty acid treatment in 174 patients with mild to moderate Alzheimer disease: OmegAD study: a randomized double-blind trial. Arch Neurol, 2006. 63(10): p. 1402-8.
16. Youdim, K.A., A. Martin, and J.A. Joseph, Essential fatty acids and the brain: possible health implications. Int J Dev Neurosci, 2000. 18(4-5): p. 383-99.
17. Kidd, P.M., Omega-3 DHA and EPA for cognition, behavior, and mood: clinical findings and structural-functional synergies with cell membrane phospholipids. Altern Med Rev, 2007. 12(3): p. 207-27.
18. Parker, G., et al., Omega-3 fatty acids and mood disorders. Am J Psychiatry, 2006. 163(6): p. 969-78.

Product Reviews Review This Product   Rating - High to Low Rating - Low to High Date - Newest First Date - Oldest First

Overall Rating: 5 5 Date: September 7, 2010 8:44:37 PM EDT Posted By: moses Quality: 5 5 Effectiveness: 5 5 Satisfaction: 5 5 Age: 65+ Gender: Male Primary Health Concern: Heart Health

In a Class by Itself Overall Rating: 5 5 Date: September 21, 2008 11:44:08 AM EDT Posted By: Lynnie (San Antonio, Texas) Quality: 5 5 Effectiveness: 5 5 Satisfaction: 5 5 Age: 55 to 64 Gender: Female Primary Health Concern: Heart Health I have tried many other brands of fish oil, all of them caused a severe fishy tasting burp problem, which was extremely unpleasant. This product does NOT have a fishy burp problem - they cause only infrequent burps and these seem to be lemon flavor - which remind me of eating the old fashioned hard candy called lemon drops. I have reccommended this product to all my family and friends - several of whom have ordered the product and agree with me completely about this product. Also, this product has made a huge difference in my energy levels and general feeling of well being. If I miss a day or two of the fish oil I can tell - I get tired - I was amazed at the difference it makes in my life. THANK-YOU FOR PROVIDING A VITAMIN SUPPLIMENT I CAN TAKE FOR THE REST OF MY LIFE WITHOUT BEING MISERABLE - THANK-YOU!!!!

Concentrated and pure essence Overall Rating: 5 5 Date: September 20, 2008 10:05:40 PM EDT Posted By: mermaid (Kona, HI) Quality: 5 5 Effectiveness: 5 5 Satisfaction: 5 5 Age: 55 to 64 Gender: Female Primary Health Concern: Heart Health I was looking for fish oil with a high purity, knowing what I do about the heavy metals in other products. I spend a lot time in the sun and swim in the ocean, this fish oil helps my skin stay supple and even helps my hair - it seems shinier and stronger!

good product Overall Rating: 4 5 Date: March 19, 2009 5:28:22 AM EDT Posted By: lazg65 (miami, florida) Quality: 5 5 Effectiveness: 5 5 Satisfaction: 5 5 Age: 65+ Gender: Male Primary Health Concern: Digestive Health i have had good success with this product. i achieved my goals upon purchase and all came out as suspected. very good suppliment and all around support. recomend to anyone this product.

Overall Rating: 4 5 Date: November 27, 2008 12:40:10 AM EST Posted By: Tony Quality: 4 5 Effectiveness: 4 5 Satisfaction: 5 5 Age: 55 to 64 Gender: Male Primary Health Concern: Heart Health

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