Ultra-Pure Omega-3 Fish Oil Helps To Support:

• Healthy heart and cardiovascular function*
• Healthy joints and normal flexibility*
• Brain health, normal focus and mood*
• Healthy skin and circulation*

Multipronged, Multifaceted Total Body Support

Purity's elite Ultra-Pure Omega-3 Fish Oil is not made for one purpose—it’s designed for many. Science has shown that the DHA & EPA in fish oil both contribute to the healthy and comfortable function of joints, the maintenance of cognitive abilities, healthy looking skin, and maintenance of cardiovascular health.* On top of that, Purity’s refinement, purification and distillation process ensures world-class Omega-3 purity and quality. Our Fish Oils are made in one of just a few pharmaceutical facilities in Norway. Our proprietary Antioxidant Blend and lemon flavored oil maintains freshness and prevents any repeating, one of the chief reasons why people who desire the finest Omega-3 Fish Oil in the world appreciate Purity’s Ultra Pure Omega-3.

Premium Grade, Ultra-Refined, Concentrated Fish Oil

The omega-3 fatty acids in fish oil provide scientifically backed support for the heart and circulatory system, joints, the brain, skin, eyes, and more.* Just two soft gels of Purity's Ultra Pure Omega-3 contains a potent 650 mg of EPA and 500 mg of DHA—the two powerhouse omega-3's that researchers believe are responsible in large part for the health benefits of fish consumption. This ratio of EPA to DHA is in line with current expert recommendations for the ideal composition of fish oil capsules.¹ As part of Purity’s commitment to product quality, Ultra-Pure Omega-3 Fish Oil is not only concentrated—it is also "molecularly distilled." This process removes contaminants from the fish oil and locks in the purity.

Research Update-Fish Oil Benefits Cognitive Performance and Cardiovascular Health!

In a noteworthy new clinical study published in the Nutrition Journal (Nov 22, 2012) a group of 44 healthy middle aged to elderly subjects achieved better cognitive performance after taking 3 grams of fish oil daily for just five weeks. This placebo-controlled trial utilized the "cross-over" study method which means the participants took either fish oil or a placebo for 5 weeks, followed by 5 weeks off and then switched to fish oil or placebo for another 5 weeks. After taking fish oil, subjects had improved scores on tests of working memory and selective attention. Indicators of cardiovascular health also showed positive changes that were directly correlated to the gains in cognitive function.

The Fish Oil Advantage vs. other forms of Omega-3's

Omega-3 fatty acids are found in several forms, and some of them work more efficiently in our body than others in helping us maintain our health. For example, a large-scale review of scientific literature analyzed dozens of well-designed studies that had investigated the potential benefits of omega-3s on human cardiovascular health. The authors concluded that omega-3s from fish or fish oil had stronger evidence of cardiovascular benefits in the research subjects studied than omega-3s from other sources like flaxseed.² The omega-3 fatty acids from plant sources, known as ALA, face barriers to becoming EPA & DHA in your body. It is estimated that perhaps 5% to 10% of ALA is converted to EPA in your body, and only 2% to 5% may then become DHA.³ Therefore, fish oil is a more direct route to supporting the production of the type of eicosanoids that we want to see active inside of us.

The American Heart Association and Cardiovascular Maintenance

Fish oil is perhaps most renown for its contributions to heart health. In fact, the American Heart Association put forth specific recommendations for regular fish consumption or, for people who may benefit the most from an increase in omega-3s, about 1 gram daily of DHA & EPA from omega-3 fatty acid capsules.⁴ This is because the active ingredients in fish oil (DHA & EPA) help maintain blood lipids, including triglycerides, already in the normal range. EPA & DHA also support maintenance of a healthy heart rate and already normal blood pressure.*⁵ For optimal heart health, experts have even suggested aiming for target levels of EPA & DHA in red blood cell membranes. They suggest that this goal may be reached with a daily quantity similar to that found in a serving of Ultra-Pure Omega-3 Fish Oil.⁶

Healthy Looking Skin

The sun can be hard on our skin, which is one more reason to take fish oil capsules. Science has shown that orally consumed EPA (in the form of omega-3 capsules) in humans can produce a more favorable skin reaction to the type of light generated by the sun.^{7, 8} The typical Western diet is very low in omega-3 polyunsaturated fatty acids, and sometimes this shows right where everyone can see it. Many researchers believe that omega-3 intake is, in some people, dramatically linked to how their skin looks. The DHA & EPA from fish oil are very influential in how your body produces eicosanoids—and when this chain of events is localized in the skin, these omega-3s help you maintain normal, healthy, radiant skin.*^9-11

Comfortable Joints

Attention was drawn to fish oil when 20th century analyses of Greenland Inuits revealed their remarkably good heart and joint health compared to Western cultures where the consumption of fish was lacking.¹² Since then, the biochemical effects of fish oil on joint health have been demonstrated repeatedly in human research studies. Fish oil interacts with metabolites in the body called eicosanoids, which in turn can positively affect flexibility and comfort in joints.*¹⁴ The omega-3s in fish oil also help regulate with the production of reactive oxygen species throughout the body, providing additional benefits that can translate into comfort where you need it.*¹⁴

Central to your Nervous System

DHA & EPA are crucial not only during periods of brain development, but also for normal brain function during adulthood. It should be no surprise then that—through the evaluation of results from many research studies—scientists have concluded that the continuation of optimal brain function as we age is in part dependant on our consumption of omega-3 fatty acids.¹⁵ Since many brain cell membranes are rich in DHA, it is also not surprising that inadequate intake of this nutrient is thought to contribute to more rapid decline of the structure and function of these brain cells.¹⁶ In fact, studies have shown that DHA & EPA can support brain reactivity and attention, as well as promote a balanced mood.*^{17, 18}

This product contains soybean and fish (anchovies and sardines).

References

1. Gebauer, S.K., et al., n-3 fatty acid dietary recommendations and food sources to achieve essentiality and cardiovascular benefits. Am J Clin Nutr, 2006. 83(6 Suppl): p. 1526S-1535S.
2. Wang, C., et al., n-3 Fatty acids from fish or fish-oil supplements, but not alpha-linolenic acid, benefit cardiovascular disease outcomes in primary- and secondary-prevention studies: a systematic review. Am J Clin Nutr, 2006. 84(1): p. 5-17.
3. He, K., Fish, long-chain omega-3 polyunsaturated fatty acids and prevention of cardiovascular disease--eat fish or take fish oil supplement? Prog Cardiovasc Dis, 2009. 52(2): p. 95-114.
4. Kris-Etherton, P.M., W.S. Harris, and L.J. Appel, Omega-3 fatty acids and cardiovascular disease: new recommendations from the American Heart Association. Arterioscler Thromb Vasc Biol, 2003. 23(2): p. 151-2.
5. Ninio, D.M., et al., Docosahexaenoic acid-rich fish oil improves heart rate variability and heart rate responses to exercise in overweight adults. Br J Nutr, 2008. 100(5): p. 1097-103.
6. Lee, J.H., et al., Omega-3 fatty acids for cardioprotection. Mayo Clin Proc, 2008. 83(3): p. 324-32.
7. Shahbakhti, H., et al., Influence of eicosapentaenoic acid, an omega-3 fatty acid, on ultraviolet-B generation of prostaglandin-E2 and proinflammatory cytokines interleukin-1 beta, tumor necrosis factor-alpha, interleukin-6 and interleukin-8 in human skin in vivo. Photochem Photobiol, 2004. 80(2): p. 231-5.
8. Sies, H. and W. Stahl, Nutritional protection against skin damage from sunlight. Annu Rev Nutr, 2004. 24: p. 173-200.
9. Logan, A.C., Omega-3 fatty acids and acne. Arch Dermatol, 2003. 139(7): p. 941-2; author reply 942-3.
10. Koch, C., et al., Docosahexaenoic acid (DHA) supplementation in atopic eczema: a randomized, double-blind, controlled trial. Br J Dermatol, 2008. 158(4): p. 786-92.
11. Rubin, M.G., K. Kim, and A.C. Logan, Acne vulgaris, mental health and omega-3 fatty acids: a report of cases. Lipids Health Dis, 2008. 7: p. 36.
12. Cleland, L.G., et al., Fish oil -- an example of an anti-inflammatory food. Asia Pacific Journal of Clinical Nutrition, 2005. 14 (CD Supplement): p. 66-71.
13. Cleland, L.G., M.J. James, and S.M. Proudman, The role of fish oils in the treatment of rheumatoid arthritis. Drugs, 2003. 63(9): p. 845-53.
14. Calder, P.C., n-3 polyunsaturated fatty acids, inflammation, and inflammatory diseases. Am J Clin Nutr, 2006. 83(6 Suppl): p. 1505S-1519S.
15. Freund-Levi, Y., et al., Omega-3 fatty acid treatment in 174 patients with mild to moderate Alzheimer disease: OmegAD study: a randomized double-blind trial. Arch Neurol, 2006. 63(10): p. 1402-8.
16. Youdim, K.A., A. Martin, and J.A. Joseph, Essential fatty acids and the brain: possible health implications. Int J Dev Neurosci, 2000. 18(4-5): p. 383-99.
17. Kidd, P.M., Omega-3 DHA and EPA for cognition, behavior, and mood: clinical findings and structural-functional synergies with cell membrane phospholipids. Altern Med Rev, 2007. 12(3): p. 207-27.
18. Parker, G., et al., Omega-3 fatty acids and mood disorders. Am J Psychiatry, 2006. 163(6): p. 969-78.

Product Reviews Review This Product   Rating - High to Low Rating - Low to High Date - Newest First Date - Oldest First

omega 3 Overall Rating: 5 5 Date: August 18, 2008 12:38:08 PM EDT Posted By: becky (canada) Quality: 5 5 Effectiveness: 5 5 Satisfaction: 5 5 Age: 45 to 54 Gender: Female Primary Health Concern: Healthy Aging l have been using omega 3 for eight months...and l have noticed how much better l feel ...more energy.also my skin is soft my hair is not as dry and it shines. an all round good product..l would never give up taking omega 3..l tell all my family and friends about it . they are on it too Thank you .

Omega 3 "The thing for me!" Overall Rating: 5 5 Date: August 16, 2008 12:37:21 PM EDT Posted By: Samiam (Scottsdale Arizona) Quality: 5 5 Effectiveness: 5 5 Satisfaction: 5 5 Age: 55 to 64 Gender: Male Primary Health Concern: Heart Health Wow...after feeling tired and worn out all the time, I was beginning to think I was getting old. Then I discovered Omega-3 Ultra Pure Fish Oil. I had taken fish oil in the past but with no difference in the way I felt. Since I had used so many other products from Purity Products, I though what the heck let me give it a try. At first there was no difference so I figured it was the same as any fish oil. Then all of a sudden after about three weeks of use, I suddenly started to get some of my old energy back, I was looking better, feeling better and receiving compliments from family and friends about how "perky" I looked. Everyone wanted to know what I was doing. I simply told them I had found a magic elixer.

Fish Oil Overall Rating: 5 5 Date: July 29, 2008 1:36:26 PM EDT Posted By: Terri (Omaha, ne) Age: 45 to 54 Gender: Female Primary Health Concern: Joint Health Excellent.. tried another fish oil capsule that I kept burping up. Not so with this product!

Omega-3 Fish Oil Tabs Overall Rating: 5 5 Date: July 20, 2008 7:50:00 PM EDT Posted By: Char (Suburban Massachusetts) Quality: 5 5 Effectiveness: 5 5 Satisfaction: 5 5 Age: 55 to 64 Gender: Female Primary Health Concern: Healthy Aging I got hooked on these tablets and decided to try the local pharmacy version -- NOT the same! These are fresh and auto mailed in time for you to never run out. Over 55 people can benefit from these miracle tabs. I love when people say I don't look my age and the one or two times I was without them because I didn't reorder in time, I noticed the difference.

good oil Overall Rating: 4 5 Date: March 7, 2013 11:42:45 AM EST Posted By: nnf (Wilm.,DE) Quality: 4 5 Effectiveness: 4 5 Satisfaction: 4 5 Age: 35 to 44 Gender: Female Primary Health Concern: Brain, Mood, and Memory

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