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Jason Kam
Jason@purityproducts.com

PURITY PRODUCTS PARTNERS WITH VITAMIN D EXPERT TO CREATE DR. CANNELL’S ADVANCED D FORMULA

August 27, 2008

PLAINVIEW, New York

Purity Products, a leading direct to consumer provider of premium nutritional supplements, is set to launch “Dr. Cannell’s Advanced D Formula”, a next-generation, higher-dose, Vitamin D3 complex formulated by John Cannell MD, President of the Vitamin D Council, and a widely accepted expert on Vitamin D. Now more than ever, research shows that Vitamin D supplementation is crucial, from gestation and on throughout the entire lifespan. According to Dr. Cannell, "Anyone who sets a Google News Alert to "vitamin D" will quickly come to understand that we are undergoing a vitamin D revolution - a vitamin D era - that will change modern medical care forever. No other supplement, or vitamin, or mineral compares to vitamin D. No matter how good your diet, no matter how much you exercise, no matter how many check-ups you have, optimal health is impossible without ideal blood levels of vitamin D."

In addition to the potent dose of Vitamin D3, Dr. Cannell’s Advanced D Formula™ delivers a combination of several cutting edge nutritional ingredients shown to synergistically help promote proper Vitamin D metabolism and utilization in the body. "Purity Product's vitamin D is the only vitamin D that contains all the co-factors needed for vitamin D's metabolism, such as zinc, magnesium, vitamin K and boron. It is a complete vitamin D and is the first and only time I have allowed my name to be used on any supplement." said Dr. Cannell.

• Fruitex B® is a patented boron/calcium complex that has been shown to uniquely support normal Vitamin D metabolism, maintain healthy joint comfort and flexibility, and promote healthy bones.
• Vitamin K2 is a special form of Vitamin K that has been researched for its special ability to support bone health, arterial health and cardiovascular health. Working in combination with Vitamin D, Vitamin K2’s main job is to help make sure that calcium winds up in the right places, like the bones, and not in the wrong places, like blood vessel walls.
• Magnesium Citrate is a key mineral that is involved in hundreds of enzymatic processes in human cells. As a supplement, Magnesium Citrate plays a key role in bone health, immunity, cardiovascular health, muscle and nerve function, and many other essential areas. Dr. Cannell’s Advanced D features Magnesium Citrate because it has been shown to be advantageous in terms of absorption.
• Taurine is an important amino acid that plays a key role in muscle and nerve tissue function. Research also suggests that Taurine may play a useful role in promoting healthy Vitamin D metabolism.

Dr. Cannell’s Vitamin D Formula is available exclusively from Purity Products.

Learn more at www.purityproducts.com

About Purity Products

A recognized leader in the dietary supplement industry, Purity Products' is committed to providing customers with a dynamic line of elite evidence based nutraceutical supplements. Established over 15 years ago in 1993 by Jahn Levin, the current President and CEO, Purity Products' focus remains on creating very satisfied customers through our dedication to quality, purity, innovation and elite customer service. Headquartered in state-of-the-art facility in Plainview, New York, President, Jahn Levin says, "Our goal is to exceed our customers expectations with not only our nutritional products, but also our service. We aim to treat every customer like they have a friend in the vitamin business, and we measure success one customer at a time." Working with a Panel of Advisors who leads new product innovation at Purity, VP of Product Development Jason Kam says, "the plethora of clinical evidence and studies conducted on nutraceuticals has never been greater. Purity's heritage remains faithful to creating products that are steeped in well established, clinical science."

As a company that prizes civic responsibility and charity, Purity Products contributes a portion of every sale to the Vitamin Angels, whose mission remains to eradicate Vitamin A related deficiency blindness in Third World Countries by the year 2020. To learn more about the Vitamin Angels, visit www.vitaminangels.org. Purity Products is also a corporate sponsor of the Wild Dolphin Project, which conducts research to glean a better understanding about dolphin behavior in the wild. Specifically, the WDP studies and reports on a specific pod of free-ranging Atlantic spotted dolphins (Stenella frontalis), and reports what they have learned to the scientific community. Learn more at www.wilddolphinproject.org.

Purity has a steadfast commitment to the environment and conducts business in an environmentally friendly fashion. Operating in a carbon efficient manner to minimize our carbon footprint, Purity has fully offset our carbon emissions as a partner with www.CarbonFund.org. To learn more about Purity's environmental stewardship, our going green campaign and other company initiatives - please visit our website at www.purityproducts.com.